Leading Financial Services Organization Takes Customer Service to a New Level
The Ukrainian branch of Credit Agricole Bank replaces its existing CRM system with Microsoft Dynamics CRM to deliver customer relationships that are characterized by speed, efficiency and knowledge of the customer. As a result both bank and customers are benefiting from the deeper and consistent understanding of business processes delivered by the new system.
In 1993, Corporate and Investment Bank Credit Agricole was the first foreign bank to start its business in Ukraine, first operating under the Credit Lyonnais, and from 2004 – under the Calyon brand names. “Credit Agricole Bank”, PJSC is considered a leading foreign bank in Ukraine with regard to its 19-year experience of operating in the Ukrainian market (the bank started its operations 4 years earlier than any other foreign bank in Ukraine), as well as to the quality and reliability of the financial services provided.
Corporate and Investment Bank Credit Agricole is owned by one of the largest financial groups and retail banking brands in Europe – Credit Agricole Group (France). “Credit Agricole Bank”, PJSC is a first-class partner for those industries where the bank operates. With over 160,000 employees, Crédit Agricole serves 49000000 customers in 70 countries.
In Ukraine, Credit Agricole Group also owns Credit Agricole Bank (former Index Bank acquired by the group in 2006), the network of which consists 200 branches and subsidiaries. Credit Agricole Bank specializes on providing retail banking services to private customers and small- and middle-size companies, whereas Corporate and Investment Bank Credit Agricole provides services to large Western and Ukrainian corporations.
There has already been a CRM system implemented, when the decision was made about cooperation between SMART business and Corporate and Investment Bank Credit Agricole. This system was operating on the IBM Lotus platform. However, its functional limitation did not allow an adequate service quality increase and the lead/opportunity database growth. The customer realized a necessity of transfer to a more modernized and contemporary version of the CRM product.
The choice was made in favor of Microsoft Dynamics CRM as a new platform of customer relations management because the company has been using and trusting Microsoft products for a long period of time. Moreover, Dynamics CRM can easily integrate with other programs of Microsoft Office package.
CRM-system is a corporate information system which helps companies fulfil their customer-oriented strategy. This is possible due to fully integrated information about customers, customer-related business-process automation, and available analysis tools to examine customer data, including marketing activity, sales and service activities.
SMART business was chosen as a partner because of the following reasons:
- SMART business is a leading Ukrainian company that provides services concerning choice, implementation, modification and support of ERP, CRM and BI systems as well as employee trainings to teach company’s employees working with these software products;
- SMART business is Microsoft Gold Partner and Microsoft Dynamics President’s Club member;
- SMART business company track record is more than 100 successful implementation projects in 22 countries, including projects in multinational companies.
Major tasks within the implementation project included: customer database management automation, its analysis and segmentation, analytical reports construction, automated banking system integration, and customer case management.
Today, Microsoft Dynamics CRM implementation project is successfully finished. It included business-processes analysis and formalization, system functional requirements shaping, setting parameters for standard Dynamics CRM components and creating new ones, working-out additional integration modules and reports, data migration from preceding CRM system, and detailed multi-level testing.
Key users and system administrators were successfully trained to effectively use the system. The whole implementation process was thoroughly documented. Throughout the project, the Microsoft Dynamics Sure Step methodology was used, which allows providing the highest-level quality services to customers. The first stage of CRM-project covered work automation for more than fifty users who take part in customer relations management.
Credit Agricole bank management emphasizes the following advantages of Microsoft Dynamics CRM: first of all, the system covers the customer relations management main tasks range; secondly, a familiar user role-tailored interface reduces the employee training costs; and finally, low cumulative total cost of ownership and quick implementation result ensure high rate of return on investment.
For additional information on Credit Agricole and its products please call: +38 (044) 490-14-00 or visit web-site www.credit-agricole.ua.
Learn more about
Download case study